To elaborate the concept of a conference gathering the touring exhibitions, which would provide the exhibitors and the local promoters with a professional platform, followed by the full preparation of the conference, its implementation, and follow-up.
THE IMPLEMENTATION:
Organizing lectures and round table discussions where the international touring exhibitions could be introduced, and the guests could discuss their views on various related topics.
THE RESULT:
Successful conferences implemented in Istanbul, Munich, and Berlin, which suited both parties' demands.